Ayesha Ahmed's journey to create and design exquisite evening wear commenced in 2008. At the same time she has developed an enchanting bridal collection for that special day. Ayesha’s philosophy involves the embodiment of feminine silhouettes encrusted with rich traditional handcrafts for formal wear.

The pret range is modern whilst emphasis is placed on comfort for the modern woman. Her artistry reflects contemporary design with colorful fabrics. The bridal collection is both classic and timeless with a modern twist. Her label uses gold vintage artistic techniques of zardozi, dabka, and mukesh kaamdani on a host of pure luxury fabrics including silks, chiffons, cotton nets, and jamavar.

Ayesha's ability to embrace past traditions and present trends, is reflected through her work. Her desire to dress the ever changing woman, makes her work a necessity in every woman's closet.